Can one of these advertising technology companies help your company? Don’t believe the critics: The future of advertising technology is bright. Companies spent over $500 billion spent globally on advertising in 2016, and there’s a wealth of ad tech companies uncovering innovative ways to reach modern consumers.
Retailers need to pay special attention to this group. Millennials, born between 1981 and 1997, now number greater than 75 million and have become the largest living population, according to recent estimates from the U.S. Census Bureau. Needless to say, they are a very important retail segment.