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4 Better Ways to Showcase Testimonials for Your Business

4 Better Ways to Showcase Testimonials for Your Business

Make your existing customers your company’s best salespeople. Case studies and client testimonials can provide a huge boost to your conversion of new customers and your bottom line. They often prove essential for establishing credibility and a sense of stability. A couple years ago, VWO and WikiJob performed a basic A/B test to gauge the effectiveness of client testimonials. They found that when site visitors were able to see feedback from satisfied customers, sales increased by 34 percent.