Make your existing customers your company’s best salespeople. Case studies and client testimonials can provide a huge boost to your conversion of new customers and your bottom line. They often prove essential for establishing credibility and a sense of stability. A couple years ago, VWO and WikiJob performed a basic A/B test to gauge the effectiveness of client testimonials. They found that when site visitors were able to see feedback from satisfied customers, sales increased by 34 percent.

When you come out of a tough situation and realize you weren’t crushed by it, you’ll be stronger. Here’s a viewpoint that might cause you to do a double take: Activelyseeking rejection means you’re learning, adapting and getting that much closer to your destination.