The Top 6 Ad Tech Companies You Need to Know

The Top 6 Ad Tech Companies You Need to Know

Can one of these advertising technology companies help your company? Don’t believe the critics: The future of advertising technology is bright. Companies spent over $500 billion spent globally on advertising in 2016, and there’s a wealth of ad tech companies uncovering innovative ways to reach modern consumers. 

How to Sell to Millennials

How to Sell to Millennials

Retailers need to pay special attention to this group. Millennials, born between 1981 and 1997, now number greater than 75 million and have become the largest living population, according to recent estimates from the U.S. Census Bureau. Needless to say, they are a very important retail segment.

4 Better Ways to Showcase Testimonials for Your Business

4 Better Ways to Showcase Testimonials for Your Business

Make your existing customers your company’s best salespeople. Case studies and client testimonials can provide a huge boost to your conversion of new customers and your bottom line. They often prove essential for establishing credibility and a sense of stability. A couple years ago, VWO and WikiJob performed a basic A/B test to gauge the effectiveness of client testimonials. They found that when site visitors were able to see feedback from satisfied customers, sales increased by 34 percent.

11 Signs That You Lack Emotional Intelligence

11 Signs That You Lack Emotional Intelligence

When emotional intelligence (EQ) first appeared to the masses, it served as the missing link in a peculiar finding: people with average IQs outperform those with the highest IQs 70 percent of the time. This anomaly threw a massive wrench into the broadly held assumption that IQ was the sole source of success.

7 Core Beliefs of Great Bosses

7 Core Beliefs of Great Bosses

A great boss has the incredible ability to bring out the best in you. Great bosses change us for the better. They see more in us than we see in ourselves, and they help us learn to see it too. They dream big and show us all the great things we can accomplish. Great leadership can be a difficult thing to pin down and understand. You know a great leader when you’re working for one, but even they can have…

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9 Things Ultra Productive People Do Every Day

9 Things Ultra Productive People Do Every Day

When it comes to productivity, the little things make all the difference. These 9 hacks will increase your productivity today. When it comes to productivity, we all face the same challenge — there are only 24 hours in a day. Yet some people seem to have twice the time; they have an uncanny ability to get things done. Even when juggling multiple projects, they reach their goals without fail. “Time is really the only capital that any human being has,…

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Why Smart People Don’t Multitask

Why Smart People Don’t Multitask

Multitasking is really tempting. It’s also really bad for you. You may have heard that multitasking is bad for you, but new studies show that it kills your performance and may even damage your brain. Every time you multitask you aren’t just harming your performance in the moment; you may very well be damaging an area of your brain that’s critical to your future success at work.

7 Challenges That Will Make You More Successful

7 Challenges That Will Make You More Successful

Maintaining the success mindset isn’t easy. It’s truly fascinating how successful people approach problems. Where others see impenetrable barriers, they see challenges to embrace and obstacles to overcome. Their confidence in the face of hardship is driven by the ability to let go of the negativity that holds so many otherwise sensible people back.

9 Phrases Smart People Never Use In Conversation

9 Phrases Smart People Never Use In Conversation

Emotionally intelligent people know these phrases are off limits in casual conversation because people take them the wrong way. We’ve all said things that people interpreted much differently than we thought they would. These seemingly benign comments lead to the awful feeling that only comes when you’ve planted your foot firmly into your mouth. Verbal slip-ups often occur because we say things without knowledge of the subtle implications they carry. Understanding these implications requires social awareness — the ability to…

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